The evaluation
Know what to change on Monday.
You get a clear order for the work: what to fix first, what to preserve, and what could make the visit more memorable. We go through it together in your space, so the next steps make sense to the people who will carry them out.
What we agree
One location, from arrival to goodbye.
The evaluation covers one location: an ordinary guest visit, the written findings and an on-site walkthrough of about an hour. Travel from Wilmington to Raleigh is included. Before we book, we agree which experience to follow, the visit window, and how any admission or purchase will be handled. You know the scope before we start.
The math
Run the quick math with me.
As an illustration, a guest spending $40 twice a month spends $960 over a full year. Twelve guests at that frequency account for $11,520 in annual revenue. That is spending, not profit, and it is not a forecast of what an evaluation will recover.
You know your numbers better than I do. The evaluation helps you spot the friction that could put a return visit in doubt, then decide which changes are worth your team's time.
Also included
Three things people assume will be extra.
The travel
One flat price holds across the whole service area, Wilmington out to Raleigh. No mileage, no separate line.
Photos from the walk
Where they help. You get to see the moments you can't see from behind the counter.
A plan you can start Monday
The findings are ordered, so you know the first three things to change and which of them are free.
How it goes
From booking to your walkthrough, about two weeks.
-
We agree the visit
A short intake tells me your business type, where you are, and what prompted this. I reply within a day or so and we find a window for the visit.
-
I visit, unannounced
Sometime inside the agreed window, I come through as an ordinary guest. I do not identify myself to your team during the visit.
-
You get the report
A few days later the report lands in your inbox: what's working, what's slipping, what to add, and what to do first.
-
We walk it together
We meet at your place and go through everything where it happened. Plan on about an hour.
Questions
Things owners tend to ask.
If yours isn't here, ask. The email at the bottom of the page comes right to me.
Why one price instead of tiers?
Tiers exist to nudge you toward the bigger one, and that's a small game baked into the sale. The work doesn't change from one business to the next, so the price doesn't either. You get the visit, the report, and the walkthrough for one flat number.
How is this different from a mystery-shopping company?
Most mystery shopping sends a stranger to score you against a checklist you wrote, then emails you the form. This is one person who studies guest experience, watching the whole visit in order, then sitting down with you in your space to talk it through. You get judgment and context along with the findings, plus ideas for what's worth adding.
You're new at this, aren't you?
Yes, Guestcrafters is new. Before it I spent fifteen years getting paid to notice things: weddings from behind a camera, live shows from behind a lighting board. I've also spent a long time picking apart how the best-run places put a visit together. Being new is why the first five evaluations are $800 instead of $1,200.
What if you don't find much?
Every space has things its owner has stopped noticing, and that goes for the good parts as much as the bad. Being there every day does that to anyone. If your visit turns out to be in good shape, you get a shorter report, mostly about which parts to protect and what's worth adding on top of them.
Can you evaluate more than one location?
Yes. Each location is its own visit and its own report, since each one has its own quirks and its own team. Tell me how many and we'll work out an order and a schedule that fits.
How often should we do this?
Once gives you a full read. After that, once or twice a year, or whenever something real changes: a remodel, a new manager, a rough patch of reviews. The point of a second visit is seeing what moved and what slipped back.
What if I'm out toward Raleigh?
Same price. Travel across the service area is built into the flat number, so a business in Wilmington and one near Raleigh pay the same thing.
Do you help us fix the problems?
The evaluation is built to hand you a plan you can run yourselves. For teams that want a hand doing the work, that's something I'm starting to offer; mention it and we can talk.
Will my staff know they're being shopped?
We agree a visit window with you. I arrive as an ordinary guest without identifying the evaluation to your team. The point is to see the experience your guests usually get.
Next
Request an evaluation
A two-minute intake: your name, your place, and what prompted this. I read every one myself and reply within a day or so.
Go to the intake